A target market analysis (TMA) differs from a conventional housing market study which measures supply and demand based on the housing choices that existing residents have already made among existing housing products.
The residential TMA, conducted by LandUseUSA LLC utilizing its methodologies, measures the market potential for new housing products / formats based on the lifestyle characteristics of migrating households.
The analysis should be shared with local policy-makers, developers and residents. It may be utilized to investigate modifications to policy & regulatory documents.
residential TMA - part 1
residential TMA - part 2
residential TMA - part 3